Our Vision (what we want to become)
It is our vision that Personal Health Response will
become recognized as the leader in providing individualized analytical
reports for health evaluation and assessment. We expect our products to be
used in medical practices for diagnosis and treatment, and also to be
applied in "over-the-counter" form for use by the health-conscious general
public and those servicing that market.
Our Mission (what we're about)
Our mission is to develop high-quality, individualized,
analytical reporting products which will improve the end-user's state of health
and well-being. We intend to have the broadest impact possible by
customizing our analytical techniques for their use in standard medical
treatment as well as consumer initiated health/wellness activities such as
nutrition and weight-loss.
Where We Are Going
PHR is introducing into the market
the initial KAMM-12 product. This is the first of many innovative
analytical reporting products and services that will make a difference in the
end-user's state of health and well-being. The KAMM-12 product uses
the most sophisticated technology available to date to provide customized
recommendations for specific vitamins and nutritional supplements based on the
customer's metabolic information. Making a difference in customer's
quality of health and well-being will remain a driving priority.
To ensure that we get to where we are going, we will need
Ensure our sustained growth and profitability
Expand our reputation as a company with products that "MAKE
Improve corporate name recognition for Personal Health
Response as an innovative, high-quality, service and product provider.
Strengthen the products by specializing in different areas
with specific brand names
Deliver products and services to our end users that truly
add value to their existing products or services
Foster an environment for developing new ideas.
How Will We Get There
Distributors will play a key role in the development of
Personal Health Response. They will propagate the original products and
services into the real world and find new as well as practical solutions for our
products. Our distributors will provide information and encourage us to
continuously upgrade and expand the existing products and services. They
will provide a regional, national and global visibility which would not
otherwise be possible.
Once we've made significant inroads
with the KAMM-12, we will expand our application of that product to include the
standard health care delivery system. In parallel with the introduction of
the KAMM-12 to standard health care delivery, we will begin the release of new
products with applicability to both the health care and general consumer areas.
To help us reach our vision, we will use innovation,
communication, high-tech and specialization.
Innovation and communication
Implement and maintain a permanent and structured two-way communication
between our distributors (customers) and the specialists in R&D,
Development and Operations.
maintain an in-depth knowledge of the changing health care needs as well as
medical and governmental requirements
develop / customize reports and services that cater to a need and deliver value
for money, delivering the products in such a way that our customers can
rely on a service that exceeds customers expectations.
marketing our services in such a way that quality and innovation are always
the core messages.
Corporate and high-tech
a consistent "high-tech" attitude of all the people that work within our
company being the base for a streamlined and flexible organization
efficient and reliable product distribution, original marketing ideas, close
relationships with our customers and an unrivalled after sales service
expanding the feeling among all Personal Health Response workers that they are
one of the most important assets
alertness throughout the whole organization for opportunities as they arise
expanding opportunities provided by our international distribution network.
developing and shaping our corporate image for our end users.
product specialization within Personal Health Response, starting within
the research and development departments with staff focusing on the different
products or product groups
This focus is a common theme throughout PHR, from production to marketing and
after sales services, for all products distributed.
The key issue for our distributors (customers) is that for each product or
product group that is distributed in the market, PHR has specialized and highly
skilled employees who understand the product.
as products expand and evolve, regional specialization will be implemented with
specialists available that not only know the product but also have an in-depth
knowledge of the region; this type of specialization will allow PHR organization
to have a prime advantage in the market place enabling us to provide tailor-made
solutions and advice to our end users.
This focus on specialization will enable us to think globally while acting